Rebel Post

The Story

Brand identity for a post-production agency that wants to shake up the market offering a pain-free approach. Rebels, yes, without a clause.

A wide range of collateral has been produced, including welcome-packs for new employers, lenticular business cards and email templates.

Various routes have been explored during the design process: this one involved using homemade tools to communicate the unconstrained personality of the brand using a folded pen made out of a piece of metal with a curved edge. Folded pens are great to give wild, brush-like results.

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To communicate the unconstrained personality of the brand a series of tools have been used, the winner was a folded pen with a curved edge made out of a beer can to transmit a wild, brush-like result.
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Rebel-pen
To celebrate the rebellious spirit of the brand a series of guerrilla marketing tools have been produced including flags, stencils and stickers.
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Various routes have been explored throughout the discovery and design phases, here is a selection of unused ones.