Devil's Rotisserie

The Story

Brand identity, a custom typeface, and marketing material for a hell of a rotisserie where fire reigns uncompromised. Serve hot as hell, add iron and irony to taste.

Collateral, beer cans, and the whole brand language are based on variety of idioms about the infernal beast.


To communicate the unconstrained personality of the brand a series of tools have been used, the winner was a folded pen with a curved edge made out of a beer can to transmit a wild, brush-like result.
To celebrate the rebellious spirit of the brand a series of guerrilla marketing tools have been produced including flags, stencils and stickers.
Various routes have been explored throughout the discovery and design phases, here is a selection of unused ones.