The Story

Brand identity, AR filters and marketing material for a project to create a conversation around the female figure.

Born from the idea of reappropriation of one’s own body, in all its naturalness, to highlight the hypocrisy linked to the woman figure.

Capezzolo is a series of handmade t-shirts with a part of the profit donated to Susan G. Komen for the Cure, on the front line in the fight against breast cancer.

The identity was created giving full potential to the word itself, capezzolo (nipple in English), while creating a visual reference using a dot at the end of the wordmark.
I wanted to focus the attention on the artisanal qualities of the products by photographing the whole process on film, embracing the imperfections that come with it.
All the printed material comes from recycled paper to try to be kinder to the planet.