Underground Sessions
The Story
A simple, curious and adventurous type-based approach for a series of night talks hosted in unusual spaces.
Underground Sessions is a series of intimate talks hosted in unusual places.
The main design challenge was adapting elements from appear[here] brand identity to increase flexibility and coherency to the whole series. To ensure this while keeping ensuring flexibility I’ve used a punctuation marks and 3D renderings of the brand’s brackets as the key visual element.
Client appear[here]
Role Design & Direction
Studio Freelance
Year 2017
The events happen in the dark so spot UV, a light-reactive print technique, has been used in order to create a playful and intriguing interaction with the user.
The identity is carried over to the digital applications, animations and all the events’ material.
